Matt Whitewood
PS5
Global Marketing, PR and Packaging Imagery
Matt Whitewood
Direction, Design, Animation
Matt Whitewood
Matt was invited by Sony Interactive Entertainment to create the product design communication for the Playstation 5 release. Matt travelled to Tokyo, Japan to work closely with the internal design and global creative teams. The resulting imagery was an expressive exploration showcasing the engineering of the Playstation 5.
Using CGI Matt explored shaders, lighting and rendering to create compositions for marketing, PR and packaging imagery.
Continuing his collaboration with Sony Interactive Entertainment, Matt directed, designed and animated the announcement teasers for the Playstation 5 showcases.
Sony Interactive Entertainment Inc. All rights reserved. Design and specifications are subject to change without notice.