Matt Whitewood

Cowboy

Matt Whitewood - Cowboy (1)
Matt Whitewood - Cowboy (bg1)
Matt Whitewood - Cowboy (2)
Matt Whitewood - Cowboy (3)
Matt Whitewood - Cowboy (4)
Matt Whitewood - Cowboy (5)
Matt Whitewood - Cowboy (bg2)
Matt Whitewood - Cowboy (6)
Matt Whitewood - Cowboy (7)
Matt Whitewood - Cowboy (8)
Matt Whitewood - Cowboy (9)
Matt Whitewood - Cowboy (10)
Matt Whitewood - Cowboy (11)
Matt Whitewood - Cowboy (12)
Matt Whitewood - Cowboy (13)
Matt Whitewood - Cowboy (14)
Matt Whitewood - Cowboy (15)
Matt Whitewood - Cowboy (16)
Matt Whitewood - Cowboy (17)
Matt Whitewood - Cowboy (18)
Matt Whitewood - Cowboy (19)
Matt Whitewood - Cowboy (bg3)
Matt Whitewood - Cowboy (20)
Matt Whitewood - Cowboy (21)
  • Creative Directors

    Matt Whitewood & Antar Walker

Meet the Cowboy 4, the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy's latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail.

The entire suite of CGI images and product feature animations were developed exclusively for Cowboy's bespoke online store. Each asset was integrated into an interactive ecommerce experience.